​Celestefleurs is an LGBTQA+ visual artist and digital content creator based in the UK, who is known for blending hyperfeminine kawaii aesthetics with technology.

Celeste specializes in designing and building custom, pastel-themed gaming PCs, such as her "Strawberry Cat Pink PC" with a heart-shaped water cooling system. She's passionate about making the gaming industry feel accessible through self-expression, and is best known for her "How To Build Your Own Pink/Aesthetic PC Tutorial" with 1M views on YouTube and viral short-videos. 

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Celeste’s innovative approach to PC design earned a Bloomberg Businessweek feature in "Gamers Are Turning PCs Into Fantasy Worlds of Their Own" (Feb 2025), where her ability to turn gaming hardware into meaningful works of art was recognised globally.

​Her influence extends beyond pop culture into academia, where “Tech Competency and the Pink PC: Illuminating the iMac G3 and PC Builds” published in the Journal of Femininities (2024), directly examines Celeste’s impact on how femininity and technology are understood today.

Researchers at RMIT University AU were so inspired by Celeste's work that they developed “My Dream PC”, a browser-based game that captures the spirit of her imaginative designs.